Our work

Evidence beats enthusiasm.

We've worked with organisations that needed to influence some of the most specialised audiences in business.

Institutional investors.

Technology decision-makers.

Professional advisers.

Corporate executives.

The common requirement was simple.

Make every relevant opportunity to create attention count.

Industry
Objective

  • Financial Services

    M&G Investments Southern Africa (formerly Prudential)

    53%

    of 890 targeted stakeholders downloaded the institutional fund fact sheet

    Objective
    Open doors to strategic institutional accounts and showcase segregated and pooled investment products.
    Audience
    890 key stakeholders and C-suite executives at 28 institutions in South Africa, Nigeria, Ghana and Kenya.
    Activity
    Segmented the stakeholders, aligned messaging to their needs and directed them to tailored landing pages.
    Result
    53% downloaded the fund fact sheet; 93% engaged by clicking the messaging or searching for the brand.
    Timeframe
    Three months
    Measured by
    Fact sheet downloads and engagement recorded against the supplied target list.
    Read the case

  • Financial Services

    Sanlam Africa Investments

    201

    of 253 supplied institutional investors matched for targeted advertising

    Objective
    Build familiarity with institutional investors in markets where Sanlam was not well known.
    Audience
    253 prospective institutional investors in Sweden, Denmark, the Netherlands, Norway, the UK and the US.
    Activity
    Matched 201 of the supplied prospects and ran advertising on Sanlam’s African investment credentials.
    Result
    The published case reports 101 leads, an 80% search lift and a 20-fold increase in information-pack downloads.
    Timeframe
    Not stated in the published case
    Measured by
    Historical reported outcomes; versions differ in the internal case archive.
    Read the case

  • Financial Services

    Investec Stock Brokers

    60%

    increase in website visitors

    Objective
    Educate stockbrokers about IDX Futures, a new product, without reaching retail investors.
    Audience
    750 stockbrokers matched from a supplied list of 1,200.
    Activity
    Educational messaging shown to the matched brokers only.
    Result
    60% more website visitors and 40% more page views.
    Timeframe
    Compared with a three-month benchmark period
    Measured by
    Website analytics against the benchmark period.
    Read the case

  • Financial Services

    ASI Financial Services

    83%

    of the target audience reached

    Objective
    Build familiarity with a new brand identity among institutional decision-makers and drive webinar attendance.
    Audience
    Three audiences across corporate insurance, employee wellness and retirement benefits.
    Activity
    Brand, product-education and webinar messaging served to the matched audiences.
    Result
    83% of the audience reached, with a 5.5% click-through rate.
    Timeframe
    Not stated in the published case
    Measured by
    Media delivery and click reporting.
    Read the case

  • Financial Services

    Amplify Investment Partners

    94%

    of a 20,000-adviser audience reached

    Objective
    Make independent financial advisers aware of a new product.
    Audience
    An event list of fewer than 4,000 advisers, expanded to a 20,000-person ideal customer profile in South Africa.
    Activity
    Gated-content advertising, with four creative sets tested.
    Result
    94% of the audience reached.
    Timeframe
    Four months
    Measured by
    Media delivery reporting.
    Read the case

  • Technology & Telecoms

    Red Hat

    76,039

    people across two target audiences in four African countries

    Objective
    Retain and upsell enterprise clients in Ghana, Kenya, South Africa and Nigeria.
    Audience
    DevOps and IT leadership at enterprise and mid-market companies on a supplied list.
    Activity
    Two audiences built and shown market-specific messaging.
    Result
    The case reports twice the planned delivery and targeting value.
    Timeframe
    Not stated in the published case
    Measured by
    Media delivery against plan.
    Read the case

  • Technology & Telecoms

    Microsoft for Tarsus

    6,158

    technology resellers targeted

    Objective
    Educate resellers about Azure without the public seeing commercially sensitive information.
    Audience
    Three reseller audiences, based on reseller tier.
    Activity
    Tier-specific product education, pricing information and promotion of 36 podcasts or vodcasts.
    Result
    Each audience saw only its own messaging; 6,158 resellers targeted.
    Timeframe
    Six months
    Measured by
    Audience build and delivery reporting.
    Read the case

  • Technology & Telecoms

    Ericsson

    25,000

    South African business directors targeted (approximately)

    Objective
    Create awareness of new mobile-broadband solutions among business decision-makers.
    Audience
    Just under 25,000 South African business directors.
    Activity
    An online campaign shown to the executive audience.
    Result
    Average frequency above nine views; the case reports 70% of those who saw the ad engaging with it.
    Timeframe
    Not stated in the published case
    Measured by
    Media frequency and engagement reporting.
    Read the case

  • Technology & Telecoms

    Atlassian / Obsidian Systems

    4×

    over-delivery against goal for the DevOps audience

    Objective
    Attract enterprise decision-makers to the Atlassian in Africa Summit 2018.
    Audience
    Two audiences: DevOps leaders and business decision-makers.
    Activity
    Audience-specific messaging on why the summit was relevant to each.
    Result
    DevOps audience over-delivered 4× against goal; business decision-makers 3.5×.
    Timeframe
    Summit campaign, 2018
    Measured by
    Delivery against campaign goals.
    Read the case

  • Professional Services

    EY-Parthenon

    6,329

    identified senior individuals reached at 191 target organisations

    Objective
    Launch EY-Parthenon in Africa and build awareness with senior business leaders.
    Audience
    CFOs, CTOs and COOs at 191 target organisations in five countries, plus 35,000+ people they work closely with.
    Activity
    Display and video advertising for thought leadership and podcasts from the strategy team.
    Result
    6,329 identified individuals reached; 11.11% engagement; webinar reach 10× original expectations.
    Timeframe
    Two months
    Measured by
    Platform reach and engagement reporting.
    Read the case

Historical campaign results, each with its own definition, comparison and period. They show capability and context. They are not forecasts.

Who do you need to win?

Tell us about the companies, industries and markets that matter to your business.

Map your market