Technology & Telecoms / South Africa
Microsoft for Tarsus.
Engaging reseller networks
6,158
technology resellers targeted
36
educational podcasts developed
The challenge
When Microsoft launches a new product it runs awareness and education campaigns. It asked Dot to spread awareness of Azure, but only to a select group of people.
The audience
Technology resellers in three audiences, based on reseller tier.
What Dot did
The campaign, funded by Microsoft through its distributor Tarsus, gave resellers the information they needed to sell particular products, including wholesale prices so they could see their margin.
Over the six-month campaign, Dot also promoted views of vodcasts about new solutions such as Azure.
The result
Because the information was commercially sensitive, members of the public could not see the campaign. Each audience saw only the messaging relevant to it.
Historical campaign result. It shows capability and context, not a forecast.