Financial Services / South Africa
Investec Stock Brokers.
Specialist financial B2B targeting
750
stockbrokers reached
60%
visitor increase
The challenge
Investec had introduced IDX Futures, which allows stockbrokers to buy international shares in South African rand. It needed to educate the right people about the product’s advantages and encourage them to use it.
The audience
Stockbrokers only. Retail investors cannot use IDX Futures, so it was important that they did not see the campaign.
What Dot did
Investec provided a list of 1,200 stockbrokers, from which Dot matched 750 unique users. Those 750 people saw educational messaging about IDX Futures.
The result
Compared with a three-month benchmark period, website visitors rose 60% and page views 40%.
Historical campaign result. It shows capability and context, not a forecast.