Financial Services / South Africa
ASI Financial Services.
Engaging high-value institutional sales prospects
5.5%
click-through rate
83%
of audience reached
The challenge
ASI is an independent employee-benefit and insurance adviser in South Africa. Its goal was to build familiarity with a new brand identity among institutional decision-makers.
The audience
Three audiences covering corporate insurance, employee wellness and employee retirement.
What Dot did
The audiences were matched with 126,000 individuals, and account-based advertising served the campaign messages to them.
The messaging established the new brand identity, educated decision-makers about ASI’s solutions and drove webinar attendance.
The result
Webinar attendance rose significantly, in a shorter time than expected. 83% of the total audience was reached, with a 5.5% click-through rate.
Historical campaign result. It shows capability and context, not a forecast.