Financial Services / United Kingdom, Sweden, Denmark, the Netherlands, Norway, United States
Sanlam Africa Investments.
B2B lead generation in institutional investments
101
leads delivered
+80%
search lift
20×
information pack downloads increase
The challenge
Sanlam Africa Investments had a list of 253 prospective institutional investors in six countries. Sanlam was not a well-known institution in those countries.
The audience
Institutional investors, such as pension fund managers with mandates to invest in Africa, who did not know which investment managers had the right expertise and track record.
What Dot did
Dot matched 201 of the prospects supplied by Sanlam Africa Investments and showed them why Sanlam had expertise they could trust.
The result
Investors with capital to deploy, who had not known Sanlam Africa Investments, were made aware of it as a reputable institution.
Historical campaign result. It shows capability and context, not a forecast.