Industries / Property & infrastructure

Big investments have small buying committees.

Commercial property and infrastructure decisions involve enormous capital commitments.

Yet the organisations capable of financing, acquiring, developing or occupying these assets are often remarkably few.

Dot helps identify those organisations and the people influencing their decisions.

Then we create relevant exposure around the opportunity.

The challenge

Buildings are physical. Buying decisions are personal.

A commercial development may need to attract multinational occupiers.

An infrastructure fund may be seeking sovereign investors, pension funds or institutional capital.

A property developer may need to establish credibility with a small number of corporate tenants or investment partners.

Traditional property marketing frequently begins with the location and the development.

We begin with the commercial market.

Who could realistically buy, invest, lease or participate?

Which organisations fit?

And who within those organisations influences the decision?

Who matters?

Institutional investment: Pension funds, investment managers, sovereign funds, private equity and infrastructure investment professionals.
Property development: Developers, asset managers, property investment executives and development directors.
Commercial occupation: CEOs, CFOs, corporate real-estate executives, facilities directors and operations leaders.
Infrastructure procurement: Public-sector decision-makers, procurement, engineering leadership and project sponsors.
Specialist advisers: Property consultants, investment advisers, legal specialists and transaction teams.

Applications

Institutional capital raising: Build familiarity with investors whose mandates align with an investment opportunity.
Commercial property leasing: Reach named corporate occupiers and the decision-makers involved in location and property strategy.
Development partnerships: Introduce investment or development opportunities to relevant partners.
Infrastructure investment: Build awareness among institutional investors and professional advisers with an interest in selected infrastructure markets.
Professional-channel engagement: Support brokers, advisers and other intermediaries with relevant project information.

Relevant work

Related experience: international institutional-investor targeting

Financial Services

201

of 253 supplied institutional investors matched for targeted advertising

Objective: Build familiarity with institutional investors in markets where Sanlam was not well known.
Audience: 253 prospective institutional investors in Sweden, Denmark, the Netherlands, Norway, the UK and the US.
Activity: Matched 201 of the supplied prospects and ran advertising on Sanlam’s African investment credentials.
Result: The published case reports 101 leads, an 80% search lift and a 20-fold increase in information-pack downloads.
Timeframe: Not stated in the published case
Measured by: Historical reported outcomes; versions differ in the internal case archive.

Adjacent institutional-investment evidence, not a completed Dot property or infrastructure campaign.

Historical campaign results. They show capability and context, not forecasts.

We can help establish how to reach the people inside them.