All work
Technology & Telecoms / South Africa, Nigeria, Kenya, Ghana, Senegal
Atlassian / Obsidian Systems.
Engaging the developer ecosystem
4×
over-delivery against goal
The challenge
Obsidian Systems, a leading South African open-source company, needed to attract decision-makers from enterprise organisations to the Atlassian in Africa Summit 2018, with speakers from Amazon Web Services, FNB and MMI.
The audience
Two audiences: DevOps leaders who use CRM and business technology, and business decision-makers.
What Dot did
Messaging showed each audience how the summit was relevant to them and how attending would benefit their work.
The result
The DevOps audience over-delivered 4× against goal, and the business decision-maker audience 3.5×.
Historical campaign result. It shows capability and context, not a forecast.