Market snapshot

Let's find the people who matter.

Tell us a little about the business you're trying to win.

We'll help you explore the relevant organisations, buying roles and potential advertising approach.

You don't need to share a confidential target-account list to get started.

What you receive See a sample

A short written assessment of your target market: likely organisations, the buying roles involved, channels that could reach them and where coverage is limited.

Prepared by a person at Dot, sent within 5 working days, no charge.

What happens next

  1. 01Tell us who you want to reach. It takes about two minutes.
  2. 02A person at Dot reviews your market.
  3. 03Your snapshot arrives by email within 5 working days.
  4. 04If it is useful, we talk about campaign options. No obligation.

Who do you want to reach?

Step 1 of 3

Where your buyers are, not where you are based.

Primary campaign objective
Buying functions (optional)
Seniority (optional)

What your snapshot looks like

Audience penetration by job role and country.

Market snapshot · Example brand · Enterprise software

Who you can reach.

Illustrative data

120

target organisations in scope

Banks and insurers, 3 countries

4,800

people in the buying roles

Estimated, before matching

61%

reachable coverage

Across roles and countries

Audience penetration by job role and country

% of the role’s estimated audience that advertising can reach

Job roleSouth AfricaKenyaNigeria
Finance (CFO, FD)72%58%49%
IT (CIO, architects)81%66%54%
Procurement44%31%18%
Operations57%42%35%
Leadership (CEO, MD)68%55%47%

Accounts and reach by country

  • South Africa70 accounts · 64% reachable
  • Kenya34 accounts · 24% reachable
  • Nigeria16 accounts · 34% reachable

Channel feasibility

  • Programmatic displayStrong
  • Native advertisingStrong
  • Online videoGood in South Africa

Coverage limitations

  • Procurement in Nigeria falls below a workable audience size. Combine it with Kenya or reach it through finance.
  • Mid-sized Kenyan insurers are thinly matched. A supplied account list would sharpen coverage.
  • Coverage is an estimate from available data and platform matching. It is checked again at campaign setup.
Sample snapshot. Illustrative data for an example brand, not a client result.dot network.