Financial Services / South Africa
Amplify Investment Partners.
Product launch to independent financial advisers
94%
of audience reached
20,000
advisers in the audience
The challenge
Amplify Investment Partners sells boutique investment products through independent financial advisers. A product launch needed those advisers to know it existed and have a reason to engage. The pool of advisers it already knew was small.
The audience
An event-attendee list of fewer than 4,000 advisers, expanded to a 20,000-adviser ideal customer profile so the campaign could reach beyond people who already knew Amplify while staying within the adviser community.
What Dot did
Account-based digital advertising ran for four months. Gated content gave advisers a reason to engage, and four creative sets were tested and optimised during the campaign.
The result
The campaign reached 94% of the audience.
Historical campaign result. It shows capability and context, not a forecast.