All work
Technology & Telecoms / South Africa
Ericsson.
B2B lead generation
25,000
business directors targeted
9
average frequency in the target market
The challenge
Ericsson needed to create awareness of its new mobile-broadband solutions.
The audience
Business directors who need reliable connectivity for their companies.
What Dot did
Dot created an audience of just under 25,000 South African business directors and produced an online campaign. The audience saw the creative more than nine times on average.
The result
The case reports that 70% of the people who saw the advertising engaged with it.
Historical campaign result. It shows capability and context, not a forecast.