Technology & Telecoms / Ghana, Kenya, South Africa, Nigeria
Red Hat.
Retention and upsell of clients in Ghana, Kenya, South Africa and Nigeria
4
African countries
2
target audiences
76,039
audience size
The challenge
Red Hat offers enterprise open-source technology. It wanted to focus on selling this service in Sub-Saharan African countries and had a list of companies, and their IT decision-makers, it wanted to approach.
The audience
CTOs and IT and DevOps leaders at enterprise and mid-market companies using open-source enterprise software.
What Dot did
Dot created two audiences of people in enterprise and mid-market companies, found the decision-makers in the companies Red Hat wanted to approach and showed them the appropriate messaging in four African countries.
The result
The case reports twice the planned delivery and targeting.
Historical campaign result. It shows capability and context, not a forecast.