Professional Services / South Africa, Nigeria, Ghana, Kenya, Mauritius
EY-Parthenon.
Thought-leadership distribution for business development in a new consulting division
6,329
identified individuals reached
35,000+
expanded audience
11.11%
engagement rate
10×
webinar reach against expectations
The challenge
EY-Parthenon, one of the largest global strategy consulting organisations, had an established presence in Europe and North America. Launching in Africa, it needed to build awareness and engagement with the right people.
The audience
CFOs, CTOs and COOs at a target list of 191 organisations in five African countries.
What Dot did
Data activation served display and video creative focused on thought leadership and podcasts from the EY-Parthenon strategy team.
This reached 6,329 of the identified individuals, and expanded to the people they work closely with: an audience of more than 35,000. Engagement, including clicks, podcast views and sharing, was 11.11%.
The result
After two months, the cost per completed podcast view compared favourably with B2B social media platforms. The webinar series reached 10× EY Africa’s original expectations, with a daily frequency of 7.22 against the target audiences.
Historical campaign result. It shows capability and context, not a forecast.