Named specialist
Your client knows Dot is providing the account-based advertising expertise.
Your agency owns the wider strategy and relationship.
We collaborate on audience design, campaign planning, activation and measurement.
For agencies
Keep the client. Add Dot.
Your clients have valuable companies they want to win.
You have the strategy, relationships and creative ideas to help them.
We bring the specialist account-based advertising capability to reach the people who matter.
Your agency. Your client. Our expertise.
The opportunity
Add a capability. Without adding a department.
Building a specialist account-based advertising practice takes investment.
Data sources. Audience architecture. Media platforms. Technical expertise. Campaign operations. Reporting systems.
Then you need enough clients to justify the expense.
Dot gives your agency access to that capability when you need it.
Bring us into an existing account, a new-business opportunity or a defined campaign.
We help turn the client's target market into a measurable advertising programme.
You remain central to the relationship.
What we bring
The specialist behind your bigger idea.
- Audience architecture
- Transform ideal customer profiles and target-account lists into addressable audience plans.
- Data and targeting
- Assess available targeting methods, data sources and platform feasibility for the markets and buying roles involved.
- Account-based advertising
- Plan, activate and optimise display, native and optional video campaigns.
- Campaign operations
- Manage specialist activation, optimisation and reporting throughout the engagement.
- Measurement
- Report relevant account attention, audience engagement and available commercial signals, with clear limits on what can be attributed.
- Creative collaboration
- Work with your creative teams to adapt messaging and supplied assets to campaign requirements.
Partnership models
There are several ways to work together.
Integrated delivery partner
Dot works alongside your strategy, creative and media teams within an agreed delivery structure.
We contribute specialist expertise where the campaign needs it.
Reseller or white-label
Your agency contracts with and manages the client.
Dot provides agreed specialist services behind your proposition.
Client ownership, branding, delivery responsibilities and commercial terms are established upfront.
Referral partner
You introduce an opportunity.
Dot develops and manages the engagement directly, with an agreed referral arrangement where appropriate.
How we work together
Less handover. More collaboration.
01
Bring the brief
Tell us what the client is trying to achieve, who they need to influence and where the opportunity sits.
02
Map the market
We work together to understand the ICP, buying committee, target geography and likely audience addressability.
03
Build the campaign
Agree the channels, messaging, assets, measurement framework, responsibilities and commercials.
04
Activate and learn
Dot manages the agreed specialist campaign activity and works with your team on reporting, optimisation and recommendations.
The model can accommodate an agency-led strategy and creative approach, or a more collaborative engagement.
Responsibilities are agreed before work begins.
Experience
Serious B2B experience. Ready to work alongside yours.
- EY-Parthenon
- Executive awareness and thought-leadership distribution across five African markets.
- Red Hat
- Enterprise technology audience activation across four African countries.
- M&G Investments Southern Africa
- Institutional stakeholder engagement involving 890 senior business leaders.
- Microsoft for Tarsus
- Specialist communication with a defined technology reseller network.
Commercial proposition
Specialist capability. Sensible economics.
Agency partnerships should create commercial value for both businesses.
We offer defined campaign scopes, specialist delivery services and partnership arrangements that reflect the responsibilities involved.
You can build Dot into your proposal, introduce us as a specialist or establish an agreed reseller model.
We make the scope, responsibilities and commercials clear before delivery begins.
No elaborate organisational charts required.
A client has a list of companies it needs to win.
You have the relationship.
We know how to turn that list into a more deliberate advertising programme.
Keep the client. Add Dot.