B2B product launch for SATRIX

USE CASE: SPECIALIST FINANCIAL B2B TARGETING
TACTIC: DATA ACTIVATION TO SUPPLIED LIST OF ORGANISATION

CLIENT: SATRIX BUSINESS

REGION: SOUTH AFRICA

Business challenge

SATRIX launched a product that was only available to institutional investors in South Africa. They wanted to target a highly specialised audience:

Audience

200 pension fund trustees, principal officers and their consultants.

Solution

A rapier-sharp targeted campaign used audience-appropriate creative and data activation to reach those 200 people, and only them, to reduce wastage and ensure an appropriate message reaches the right audience.

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Dot Network: SATRIX
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