B2B product launch for SATRIX
USE CASE: SPECIALIST FINANCIAL B2B TARGETING
TACTIC: DATA ACTIVATION TO SUPPLIED LIST OF ORGANISATION
CLIENT: SATRIX BUSINESS
REGION: SOUTH AFRICA
SATRIX launched a product that was only available to institutional investors in South Africa. They wanted to target a highly specialised audience:
200 pension fund trustees, principal officers and their consultants.
A rapier-sharp targeted campaign used audience-appropriate creative and data activation to reach those 200 people, and only them, to reduce wastage and ensure an appropriate message reaches the right audience.