Data activation news and insights

Top 6 Trends In B2B Marketing that will Most Likely Never Die
These 6 trends in B2B marketing should be embraced by all marketers and companies wanting to see relevant results.

How B2B Firms Can Use Data Management For A Competitive Advantage
Forrester study found that the majority of businesses are not making use of data activation in their decision-making

Influencer Marketing: Where The B2B Marketing Industry Is Headed
Thought leadership with personality is the new content distribution strategy for B2B

Data Activation Is The Missing Link In Modern Marketing – Here’s How You Can Change That
One of the mistakes many businesses make is not using data in real-time to make daily micro-decisions.

Reboot Your Data Activation For Success In The Digital Present And Future
One of the biggest drawbacks for B2B marketers and sellers is being stuck with incomplete or inaccurate data.

Our take on marketing trends for 2022
Has the world gone crazy? If there’s one thing marketers can still rely on, it’s the power of data to help you reach your target audience.

3 Tips to Cut Through the Digital White Noise
What’s the big deal about brand building for B2B vendors, you buy from those that solve the solution right?

Brand Relevance in B2B
What’s the big deal about brand building for B2B vendors, you buy from those that solve the solution right?

B2B targeting tactics that actually work
Strategic use of data and a deep understanding of the sales funnel can put B2B marketers ahead of the curve.

Use technology to prime B2B leads
Getting a lead is about much more than shoving your ad in your target’s face.

Don’t discount the small agency for your big data needs
When it comes to being agile and ahead of the curve, small can be massive.

Buy B2B audiences, not ad space
It’s possible to have zero media wastage – if you use the right technology, says Stephanie Walters, head of marketing operations at Dot Network.

Personalised marketing: The future is now
When it comes to marketing, the future is already here, says Grant Shippey, Dot Network CEO

Intelligent advertising strategies for retail
Marketing budgets can be maximised with the latest technology, writes Dot Network CEO Grant Shippey

Direct marketing goes new school
For all its benefits, direct marketing in its traditional forms is unsustainable for a modern digital audience.