Business challenge

ASI is an independent employee benefit and insure advisor based in South Africa. Their B2B (business to business) sales goal was to increase familiarity of their new brand identity in their key target audiences of institutional decision makers. 

Audience

We built three audiences for ASI that covered the divisions of  corporate insurance, employee wellness and employee retirement.

Solution

Once the audiences were identified, we matched them with 126,000 individuals and used account-based marketing (ABM) technology to serve the campaign messages to them. 

The messaging was built around establishing the new brand identity, educating valuable decision makers about ASI’s solutions and driving webinar attendance.

Result

As always, the results speak for themselves. There was a significant increase in webinar attendance in a much shorter time frame than expected. 

83% of the total audience was reached with a phenomenal click-through rate of 5.5%. With this high level of engagement from the right target audience, ASI was a very satisfied Dot Network client.