Driving industry summit attendance for Atlassian and their local distributors, Obsidian Systems
USE CASE: ENGAGE DEVELOPER ECOSYSTEM FOR THE SOFTWARE
TACTIC: DATA ACTIVATION AND ACCOUNT BASED ADVERTISING
CLIENT: OBSIDIAN FOR ATLASSIAN
REGION: SOUTH AFRICA, NIGERIA, KENYA, GHANA ,SENEGAL
Obsidian Systems is South Africa’s leading open-source company, focusing on providing agile software solutions in a changing world. With big-name speakers from Amazon Web Services, FNB, and MMI appearing at the Atlassian in Africa Summit 2018, Obsidian Services needed to attract decision-makers from enterprise-sized organisations make them aware that they should go to.
We created two separate FinTech audiences: Dev ops leaders who use CRM and business technology, and business decision-makers.
Dot Network’s messaging showed each audience exactly how relevant the Atlassian in Africa Summit was to them and highlighted how attending it would benefit their working lives.
The Dev-ops audience had an over-delivery of 4X against the goals and the business decision-maker audience over-delivered by 3.5X%. That’s what we call results.