Amplify Investment Partners
USE CASE: GATED CONTENT MARKETING FOR PRODUCT LAUNCH AND DEMAND GENERATION
TACTIC: ACCOUNT-BASED MARKETING AND AUDIENCE EXPANSION
CLIENT: AMPLIFY INVESTMENT PARTNERS
REGION: SOUTH AFRICA
Business challenge
Amplify Investment Partners, a division of Sanlam, offer boutique, sustainable investment fund. When they launched, they needed to make independent financial advisors (IFAs) aware of their product and their investment strategy and philosophy. Reaching a niche business to business (B2B) audience is what Dot Network specialises in.
Audience
The base of the audience was under 4,000 IFAs who had attended events within the previous two years.
Solution
Our AI-driven marketing technology expanded the audience to 20,000. With that target market, we had a solid foundation to launch the campaign.
The campaign ran for four months. In that time our data-driven marketing algorithm tested the four sets of ads and was able to optimise the highest performing creative.
Result
Over the four months, Dot Network delivered 10x value to Amplify Investment Partners. IFAs were introduced to this new investment offering and engaged with the content, enabling them to acquire new clients.
10x
Value delivered
