Sanlam Africa Investments: Believe the opportunities

USE CASE: B2B LEAD GENERATION IN INSTITUTIONAL INVESTMENTS

TACTIC: DATA ACTIVATION TO CO-CREATED LIST OF GLOBAL INSTITUTIONAL INVESTORS

CLIENT: SANLAM AFRICA INVESTMENTS

REGION: UNITED KINGDOM, SWEDEN, DENMARK, NETHERLANDS, NORWAYS, UNITED STATES OF AMERICA

Business challenge

Sanlam Africa Investments had a list of 253 prospective institutional investors in six countries: Sweden, Denmark, Netherlands, Norway, the United Kingdom and the United States. The challenge was that Sanlam is not a well-known institution in those countries.

Audience

Meet Sven. He manages a pension fund for Swedish government employees and has been given a mandate to invest $500 million in Africa. The problem is that being based in Sweden, he doesn’t know which investment banks have the right expertise and track record.

Solution

Dot Network was able to match 201 of the supplied leads by Sanlam Africa Investments, including Sven, and told them how Sanlam Africa Investments had the expertise he could trust.

Result

200 people who had $500 million to invest but didn’t know about Sanlam Africa Investments were made aware that this is a reputable financial institution – without Sanlam Africa Investments having to sponsor a football team.
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