Investec: Sales channel communication for B2B audiences
USE CASE: SPECIALIST FINANCIAL B2B TARGETING
TACTIC: DATA ACTIVATION TO SUPPLIED LIST OF ORGANISATIONS WITHIN A SALES CHANNEL
CLIENT: INVESTEC STOCK BORKERS
REGION: SOUTH AFRICA
Investec had just introduced a new product, IDX Futures, which allows stockbrokers to buy international shares in South African Rand. They needed to educate the right people about its advantages and features, and incite them to use the product.
Stock brokers only. Individual retail investors are not able to use the IDX Futures, and as such it was important that they didn’t see any of this campaign messaging.
Investec provided Dot Network with a list of 1 200 stockbrokers, from which we were able to match 750 unique users. Those 750 people were targeted with educational messaging about IDX Futures.
Compared against a three-month benchmark period, we achieved phenomenal ROI for our client, with a 60% increase in website visitors and a 40% increase in web page views.