Samsung getting the right people talking
USE CASE: CONTENT AMPLIFICATION TO A HIGHLY TARGETED GROUP
TACTIC: DATA ACTIVATION USING ACCOUNT BASED ADVERTISING
REGION: SOUTH AFRICA
When the Samsung Galaxy Note S8 was about to launch in South Africa, the company wanted to get journos and influencers talking about it – and not just the fact that previous models had combusted. The company’s traditional PR budgets were saturated and they needed innovative activities to spark interest and action.
Craig is the editor of a South African tech magazine, and he prides himself on always publishing the most relevant, up to date information about the world of technology.
With Dot Network, they were able to put native creative about the Galaxy Note S8 in front of tech journalists and news influencers to get them thinking, talking and writing about the phone.
Articles about the phone were shown at a frequency of 43, and the result was a campaign that had an Internet Gross Rating Points score of 2 600.