Samsung getting the right people talking

USE CASE: CONTENT AMPLIFICATION TO A HIGHLY TARGETED GROUP 

TACTIC: DATA ACTIVATION USING ACCOUNT BASED ADVERTISING

CLIENT: SAMSUNG

REGION: SOUTH AFRICA

Business challenge

When the Samsung Galaxy Note S8 was about to launch in South Africa, the company wanted to get journos and influencers talking about it – and not just the fact that previous models had combusted. The company’s traditional PR budgets were saturated and they needed innovative activities to spark interest and action.

Audience

Craig is the editor of a South African tech magazine, and he prides himself on always publishing the most relevant, up to date information about the world of technology.

Solution

With Dot Network, they were able to put native creative about the Galaxy Note S8 in front of tech journalists and news influencers to get them thinking, talking and writing about the phone.

Result

Articles about the phone were shown at a frequency of 43, and the result was a campaign that had an Internet Gross Rating Points score of 2 600.

103000
influencers in the target market
Dot Network: Samsung
0
advertising frequency
2500
gross rating points