Channel-based communication to support and educate information technology resellers about Microsoft Azure cloud computing
USE CASE: ENGAGE RESELLER NETWORKS
TACTIC: DATA ACTIVATION AND ACCOUNT BASED ADVERTISING TO CRM LIST WITH DATA ENRICHMENT
CLIENT: MICROSOFT FOR THEIR DISTRIBUTOR TARSUS
REGION: SOUTH AFRICA
Whenever Microsoft launches a new product, they undertake awareness and education campaigns. They approached Dot Network to spread that awareness about Azure, but only to a select group of people.
Thapelo is a tech reseller who needs support so that he can sell more of the products that are most profitable for him. We created three audiences, based on reseller tiers.
Dot Network’s campaign – funded by Microsoft through Tarsus – gave Thapelo the information he needs: insights to help him sell particular products, as well as wholesale prices, so he can immediately see his profit margin.
Over the six-month campaign, we also promoted views of vodcasts about new solutions, such as Azure.
Because of this insider information, it was essential that members of the public did not see the campaign. Our technology made sure that they didn’t. Each audience only saw the messaging that was relevant to them.