ABSA: Finding small businesses to invest their business cash
USE CASE: B2B LEAD GENERATION IN SMALL BUSINESSES
TACTIC: DATA ACTIVATION USING ACCOUNT BASED ADVERTISING
REGION: SOUTH AFRICA
ABSA is an established South African financial institution that caters to individuals as well as businesses, offering banking and investment products. They wanted to find new clients for their Cash Invest Tracker, a product that tracked the top five unit trusts, while also guaranteeing capital. But they didn’t want just any clients. They wanted businesses with more than R2 500 000 to invest.
We created two bespoke audiences. One of C-Suite executives and high net worth individuals, and another of independent financial advisors.
Wherever our audiences went online, they saw educational messaging about the advantages of Cash Invest Tracker. The frequency of messaging was high to establish product awareness.
The number of leads submitted increased by 78%.