Driving industry summit attendance for Atlassian and their local distributors, Obsidian Systems
USE CASE: ENGAGE DEVELOPER ECOSYSTEM FOR THE SOFTWARE
TACTIC: DATA ACTIVATION AND ACCOUNT BASED ADVERTISING
CLIENT: OBSIDIAN FOR ATLASSIAN
REGION: SOUTH AFRICA, NIGERIA, KENYA, GHANA ,SENEGAL
Business challenge
Obsidian Systems is South Africa’s leading open-source company, focusing on providing agile software solutions in a changing world. With big-name speakers from Amazon Web Services, FNB, and MMI appearing at the Atlassian in Africa Summit 2018, Obsidian Services needed to attract decision-makers from enterprise-sized organisations make them aware that they should go to.
Audience
We created two separate FinTech audiences: Dev ops leaders who use CRM and business technology, and business decision-makers.
Solution
Dot Network’s messaging showed each audience exactly how relevant the Atlassian in Africa Summit was to them and highlighted how attending it would benefit their working lives.
Results
The Dev-ops audience had an over-delivery of 4X against the goals and the business decision-maker audience over-delivered by 3.5X%. That’s what we call results.
4x
Over-delivery against goal
