Business challenge

Harith finances and develops large infrastructure projects across Africa, spanning energy, transport and aviation, telecommunications, and digital sectors. They needed to raise brand awareness for business development and prospecting purposes.

Audience

Our client had a list of organisations to target. From that, we built an audience of C-suite and director profiles in 211 companies across 14 African countries. The total audience was 8,945 reachable individuals.

Solution

Dot Network’s technology expanded the audience by 24,824 to create a total of 33,320 individuals. Using account-based marketing and data activation, we ran a six-month digital campaign that built a narrative around the social and economic impact Harith has on countries across Africa.

Result

Thanks to Dot Network’s AI-based technology, we reached 96% of the targeted audience, with a 70% click-through rate. This phenomenal engagement rate resulted in a huge increase in project funding queries.