Influencer Marketing: Where The B2B Marketing Industry Is Headed

If you’re wondering where B2B marketing is headed in a post-pandemic future, the answer would be wherever the customers are going. While we may have come through the worst, businesses are still largely affected by Covid-19, but it’s time to shake off the shackles and learn a lesson from our customers. This is where influencer marketing comes in. Countrywide lockdowns saw people diving into their phones and social media, leading to an online boom, where influencer marketing took off in a big way. If you haven’t already taken advantage of this in your marketing strategy, we’ll show you how.

Get Started With Influencer Marketing

By now it’s clear that marketers are edging consistently away from brand-centric approaches to more customer-focused strategies. Influencers really help you to build that connection with your customers because they are loved and trusted by their fans. If you’re getting started, the first step is to pick your influencer. Take note of their business beliefs and how it aligns with that of the business as well as their proficiency in topics that you want to talk about as a brand. Choose an influencer that already has a good following and has shown authority on themes related to your brand identity. An influencer who has a YouTube channel, a blog or podcast or is published on any other media platform is a huge plus.

Build Meaningful Relationships

One of the common mistakes that B2B businesses make is to think of influencer marketing as only a short-term strategy. However, there are many benefits to gain from this trend in marketing. For example, if you invest in building long-term, genuine relationships with influencers connected to your industry, customers will also buy into this relationship of loyalty and trust. By having a trusted voice and personality in your industry co-creating content and supporting your brand, you can gain lifelong customers that will not just engage with your brand out of necessity but out of genuine satisfaction and a sense of loyalty.

The Future Is Now

So, where is B2B marketing headed in 2022 and beyond? Well, brands are actively seeking out their customers, joining them in their comfort zones and trying to be influential about topics their customers are passionate about. This can only be done with accurate data collection and activation. Once you have the valuable customer info, you can take proactive steps to meet your customers where they are. 

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Thought leadership with personality is the new content distribution strategy for B2B