Target decision makers only

USE CASE: B2B LEAD GENERATION 

TACTIC: DATA ACTIVATION USING ACCOUNT BASED ADVERTISING

CLIENT: ERICSSON

REGION: SOUTH AFRICA

Business challenge

Ericsson need to create awareness of their new mobile broadband solutions.

Audience

Angela is a business director who requires cutting-edge connectivity for her company.

Solution

Dot Network created an audience of just under 25 000 South African business directors and produced an online campaign. The creative was seen over 9 times by the audience members.

Result

The result of our targeting was super efficient for Ericsson: they got the best bang for their buck with 70% of the people who saw the ad engaging with it.

24000
business directors targeted
Dot Network: Ericsson
0
advertising frequency to target market