Target decision makers only
USE CASE: B2B LEAD GENERATION
TACTIC: DATA ACTIVATION USING ACCOUNT BASED ADVERTISING
REGION: SOUTH AFRICA
Ericsson need to create awareness of their new mobile broadband solutions.
Angela is a business director who requires cutting-edge connectivity for her company.
Dot Network created an audience of just under 25 000 South African business directors and produced an online campaign. The creative was seen over 9 times by the audience members.
The result of our targeting was super efficient for Ericsson: they got the best bang for their buck with 70% of the people who saw the ad engaging with it.