Data activation news and insights

These 6 trends in B2B marketing should be embraced by all marketers and companies wanting to see relevant results.

Forrester study found that the majority of businesses are not making use of data activation in their decision-making

Thought leadership with personality is the new content distribution strategy for B2B

One of the mistakes many businesses make is not using data in real-time to make daily micro-decisions.

One of the biggest drawbacks for B2B marketers and sellers is being stuck with incomplete or inaccurate data.

Has the world gone crazy? If there’s one thing marketers can still rely on, it’s the power of data to help you reach your target audience.

What’s the big deal about brand building for B2B vendors, you buy from those that solve the solution right?

What’s the big deal about brand building for B2B vendors, you buy from those that solve the solution right?

Strategic use of data and a deep understanding of the sales funnel can put B2B marketers ahead of the curve.

Getting a lead is about much more than shoving your ad in your target’s face.

When it comes to being agile and ahead of the curve, small can be massive.

It’s possible to have zero media wastage – if you use the right technology, says Stephanie Walters, head of marketing operations at Dot Network.

When it comes to marketing, the future is already here, says Grant Shippey, Dot Network CEO

Marketing budgets can be maximised with the latest technology, writes Dot Network CEO Grant Shippey

For all its benefits, direct marketing in its traditional forms is unsustainable for a modern digital audience.