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SATRIX: Rapier sharp targeting nails B2B product demand

Use case: Specialist financial B2B targeting

200

Audience size

6000%

INCREASE IN DIRECT TRAFFIC

670%

SEARCH LIFT

5800%

INCREASE IN NEW SITE VISITORS

Business challenge

SATRIX launched a product that was only available to institutional investors. They wanted to target a highly specialised audience:

Audience

200 pension fund trustees.

Solution

A rapier-sharp targeted campaign used audience-appropriate creative and data activation to reach those 200 people.

Result

Direct traffic went up 6 000%, search lifted by 670% and new site visitors increased by 5 800%

SATRIX Creative Sample
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