Megarom is a leader in the South African gaming industry, distributing video games and accessories. Just Cause 4 was about to launch, and Megarom needed to inform console gamers that they could buy the game from BT Games, instead of from the XBox or PlayStation stores.
Gamers are a diverse bunch of people, but Dot Network found the ones who enjoy playing action games on consoles.
A week prior to the game launch, 300 000 gamers were exposed to banner and video messaging to let them know that the game was available from Megarom.
Dot Network was able to deliver double the results that Megarom expected, showing the messaging to each audience member five times. Winning!